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Elite Group Holding said in a statement that it has entered strategic lifestyle partnerships to strengthen the value it delivers to customers through its Jetour brand. The collaborations involve Dubai Sports World, Brands For Less and Al Ansari Exchange, each tied to promotional activities that blend mobility, recreation and commerce. A company spokesperson stated, “Partnerships like these allow us to be part of our customers’ everyday moments in a more meaningful way. From staying active to shopping and rewards, each initiative is designed to create experiences that feel relevant, enjoyable, and memorable. At Elite Group Holding, this is how we continue to build stronger relationships with the communities we serve.” The holding group, which maintains a portfolio spanning automotive, rental and related services, framed the initiatives as extensions of its “People First, Always” philosophy.
Under the Dubai Sports World tie-up Jetour is serving as official automotive partner for the venue’s new season, granting visitors access to sports, recreation and fitness facilities during the summer months while running a raffle that awards a Jetour T1 to one participant. The arrangement lets customers experience the vehicles on site and aligns with the indoor sports complex’s expanded summer programming. Elite Group Holding’s announcement noted that such activations help integrate its brands into active community routines rather than limiting interactions to showroom visits.
A parallel campaign with Brands For Less invites shoppers to participate in the “Driving more value together” promotion, where qualifying purchases enter them for a chance to win a Jetour T2. The retail partnership leverages the value-oriented positioning shared by both brands to create a seamless path from everyday shopping to vehicle ownership incentives. According to the company’s statement the initiative has already generated measurable footfall and engagement at participating outlets.
The agreement with Al Ansari Exchange culminated in the recent handover of a new Jetour vehicle to a customer, illustrating how financial and remittance services can connect directly to automotive rewards. Elite Group Holding described the event as emblematic of the practical benefits its ecosystem seeks to provide across daily transactions. The exchange partnership further extends the group’s reach into sectors where customers routinely manage cross-border or high-value payments.
Elite Group Holding first consolidated its diversified operations in 2024 after registering in the Abu Dhabi Global Market, according to an earlier corporate filing carried by Zawya. The group acts as exclusive UAE distributor for Jetour while also representing SOUEAST and Zenvo in the automotive segment and operating ART Elite Car Rental plus The Elite Cars. Its statement positioned the latest lifestyle collaborations as consistent with that multi-industry model of combining innovation, accessibility and long-term customer relationships.
The partnerships arrive as Jetour UAE maintains an active calendar of owner-club events and experiential activations, including golf nights and esports sponsorships documented on the brand’s LinkedIn and Instagram channels. Elite Group Holding indicated that future rollouts will continue to target remote or underserved customer segments through similar integrated lifestyle touchpoints. Company officials added that the combined effect reinforces both brand visibility and tangible value delivered beyond the point of vehicle sale.
