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Zoya Developments announced the creation of The Laureates as a dedicated platform to recognise channel partners, brokers and stakeholders who demonstrate superior results and ethical practices in Dubai’s real estate market. The initiative seeks to build a culture focused on innovation, customer service and long-term value creation within one of the region’s most active property sectors. According to the company’s statement, the programme will operate through annual awards that highlight excellence across multiple performance categories while encouraging knowledge sharing among participants.
Dubai Land Department figures show the emirate recorded 267,499 total transactions in 2025, a 19.1 percent increase from the previous year, with sales alone reaching AED 682.6 billion. Zoya Developments’ launch of The Laureates aligns with sustained demand in districts such as Dubai South and Dubai Land Residence Complex, areas where the developer maintains several ongoing residential projects. The statement from the company noted that recognising high performers will help raise overall industry benchmarks at a time of robust transaction growth.
Zoya Developments has delivered more than 100,000 residential units across the UAE and committed over AED 2 billion in investments toward modern communities, the company has previously stated in project announcements. Its latest initiative extends that operational experience into partner development by creating formal incentives for consistent quality and collaboration. The Laureates programme will include events that bring together participants to discuss best practices and explore opportunities within Dubai’s evolving urban landscape.
The developer maintains an active pipeline that includes multiple mid-rise residential buildings featuring fully furnished units with flexible payment plans, according to earlier company releases on specific projects. By launching The Laureates, Zoya Developments aims to strengthen relationships with sales and distribution partners who contribute to project success from initial marketing through to handover. The statement emphasised that the programme forms part of a broader effort to support sustainable growth in a market where transparency and professionalism have become central to investor confidence.
Early 2026 data from the Dubai Land Department indicated transaction activity remained consistent with 2025 levels, underscoring the sector’s resilience. Zoya Developments positioned its new recognition scheme as a tool to identify and reward those contributing to this momentum through disciplined execution and customer-focused strategies. The company, which operates under the leadership of CEO Shoaib Khan, has used similar partner engagement tactics during recent project launches in key growth corridors.
Additional project completions across Dubai reached 104 developments worth more than AED 111 billion in the first half of 2026, a Dubai Land Department assessment found. The Laureates programme will operate alongside Zoya Developments’ continued project delivery schedule, providing a framework for ongoing industry improvement. Company representatives indicated the initiative will evolve based on participant feedback to maintain relevance in a competitive environment.
