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A paid advertisement published by Emirates 24|7 on September 9 detailed how DEIZ Garage has completed its first major international delivery with a fully customised Tesla Cybertruck sold to a buyer in the United States and flown to Florida. The Dubai-based firm now employs more than 90 people after evolving from an initial experiment in classic car trading into a full-service automotive operation. Founder Boris Pustovoytov began the venture by importing 12 American classic cars intended for resale in Dubai but sold them all at a loss within a year, an experience that prompted him to open an in-house workshop to control quality and service standards.
DEIZ Garage launched alongside the rental business on December 2, 2022 and accepted external customers from its first day, according to the Emirates 24|7 feature. The company focuses on European premium and high-performance marques that include Porsche, Mercedes-AMG, BMW, Lamborghini, McLaren and Ferrari. It operates factory-level diagnostic equipment together with an in-house four-wheel-drive dyno that verifies power outputs rather than relying on estimates.
In March a Porsche 911 Turbo S prepared by DEIZ set the quickest publicly recorded quarter-mile time for a 992-generation model in the GCC, the advertisement reported. The car covered the distance in 9.36 seconds while reaching 236 kilometres per hour at Yas Marina Drag Strip, with a zero-to-100 kilometre per hour time of 2.18 seconds. Circuit timing and Dragy verification confirmed the figures.
The CyberFalcon project took five and a half months of design, engineering and assembly in Dubai before the completed vehicle was shipped more than 12,000 kilometres to its new owner in Florida, Emirates 24|7 stated. The one-of-one transformation retains Arabic calligraphy along with UAE identity elements, including the printed line “Born in Dubai. Forged by DEIZ Garage.” Pustovoytov told the publication he does not want DEIZ to remain only a Dubai automotive service business and that the next stage is to create products in Dubai for international sale.
DEIZ Design, a new division that will develop and produce automotive components in Dubai for global markets, is scheduled to launch in December, the feature noted. The export of the CyberFalcon provides early evidence of that direction. MarkNtel Advisors data places the UAE automotive aftermarket at approximately USD 7 billion in 2024 and projects expansion to USD 8.4 billion by 2030 at a compound annual growth rate of 3.5 percent.
Tesla began customer deliveries of production Cybertrucks in the UAE in January, according to Electrek, which reported an initial handover event in Dubai that included around 63 units. The official launch followed orders opening in late 2025 for the UAE, Qatar and Saudi Arabia. DEIZ’s independent modification of the platform highlights demand for specialised aftermarket work in a sector where accessories and customisation form a substantial share of activity.
