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The Sharjah Investment and Development Authority announced the event in partnership with UAE Cars Club one of the largest car show organizers in the UAE. Shurooq said the initiative transforms its iconic waterfront locations into interactive community spaces rather than following a conventional exhibition format. The authority’s details show more than 100 vehicles from GCC participants spanning performance modified muscle Japanese sports classic and off-road categories. Visitors viewed a range of iconic high-performance models from celebrated international marques during the opening stop.
Shurooq’s published schedule sets each edition to run from 4pm to 9pm with free entry at all venues. According to the authority families can access live music mascots children’s activities photo opportunities and varied food and beverage options alongside the automotive displays. The organizer’s guidelines state that participants cannot register their own cars directly and must contact UAE Cars Club through its social media channels for display involvement while motorcycles remain excluded.
This motor show forms part of the authority’s efforts to promote leisure at developed sites such as Al Qasba Al Heera Beach Al Majaz Waterfront and Khorfakkan Beach. Shurooq data places the emirate’s tourism sector at more than 1.5 million hotel guests in 2023 as the authority continues expanding sustainable recreational offerings. The Sharjah Investment and Development Authority has delivered strategic projects valued at over AED 7 billion that generated more than 5 000 jobs while focusing on cultural and environmental preservation.
A review by the authority indicated that such activations help draw residents and tourists to its portfolio of hospitality eco-tourism and community developments. Shurooq noted that the collaboration leverages the UAE Cars Club’s experience in large-scale automotive events to foster connections between enthusiasts and the wider public. Instructions distributed by the organizer require full adherence to venue security rules with children supervised at all times and prohibit touching or entering display vehicles without owner permission.
The tour proceeds to Al Heera Beach on November 14 2026 according to Shurooq’s event calendar. Subsequent stops are listed for Al Majaz Waterfront on December 12 2026 and Khorfakkan Beach on January 16 2027. The authority described the series as a means for the public to engage with its destinations in a dynamic format that combines automotive interest with family-oriented programming.
