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Al Masaood Group has transitioned its business to a Private Joint Stock Company structure. The Abu Dhabi-based conglomerate said in a statement that the evolution will strengthen governance, increase transparency and support long-term growth objectives in its varied operations. Irfan Tansel received an appointment as interim group managing director under the changes, placing him in charge of strategic direction, operational delivery and financial performance while serving as the main representative to government bodies, banks, partners and other stakeholders.
Tansel will continue in his existing position as chief executive officer of Al Masaood Automobiles, the exclusive distributor for Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Al Dhafra Region. He brings more than four decades of leadership experience that includes a demonstrated ability to improve business results and assemble strong teams. In the new capacity he is expected to partner with divisional leaders to advance key initiatives and foster sustainable expansion.
Al Masaood Automobiles has recorded peak results in vehicle sales, aftersales services, parts distribution and customer metrics during Tansel’s tenure at the helm. The division has also embedded standards of excellence, innovation and customer focus that contributed to brand growth for its represented marques. Tansel earned a place on Forbes Middle East’s Top 100 CEOs list for 2026, reflecting his industry impact.[[1]](https://x.com/AlMasaoodLLC)
Khalifa Al Masaood, Chairman of the Shareholders’ Supervisory Board, said, “This is an important moment in the continued evolution of Al Masaood. As we move forward, it is essential that we have the right leadership to guide the Group through its next phase of growth. Irfan brings a wealth of experience and a proven track record of delivering exceptional results. Under his leadership, Al Masaood Automobiles has achieved strong growth while strengthening its operational performance and customer focus. I have every confidence in his ability to lead Al Masaood and build on the values, relationships, and standards of excellence that have defined our Group for generations.” The chairman’s statement tied the appointment directly to the group’s generational principles and forward momentum.
Al Masaood began as a modest trading operation more than five decades ago and has expanded into one of the Middle East’s major integrated industrial, commercial and service entities. The group maintains a presence in 18 market segments, with activities that include automotive distribution, energy services, property development and industrial solutions. Its corporate profile stresses marketplace knowledge, product and service quality, and customer satisfaction as central elements of continued progress.[[2]](https://www.zawya.com/en/press-release/companies-news/uae-family-conglomerate-al-masaood-selects-sap-to-digitally-transform-across-three-key-business-verticals-perwbzo8)
The latest structural adjustment builds on prior modernisation steps that include the 2024 adoption of SAP cloud-based tools to centralise data, automate processes and improve decision-making in the automotive, industrial and property units. A February 2026 appointment of a specialist to head commercial activities in power, construction, marine and logistics divisions formed part of similar efforts to adapt to market shifts and generate new revenue channels. These cumulative actions demonstrate the group’s methodical approach to aligning leadership, technology and operations with evolving business demands.
