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The CEO of Futures Trans Motors has inaugurated a new showroom for ROX UAE at Marina Mall in Abu Dhabi. Naser Abdulazeez Bin Ahmed officiated the opening on July 31, 2026, as the company extends its retail operations to the UAE capital. The modern space is intended to let customers examine the latest models featuring advanced technologies and premium attributes. Specialist staff are available to provide tailored guidance on the intelligent luxury mobility options.
Naser Abdulazeez Bin Ahmed said the development brings the company closer to its customers. “The opening of our Marina Mall showroom reflects our commitment to being closer to our customers and delivering a world-class ownership experience. As ROX continues to grow in the UAE, we remain focused on innovation, quality, and customer satisfaction while strengthening our presence in key markets across the country.” He noted that a dedicated service centre in Abu Dhabi is due to open next month to deliver maintenance and parts support.
The showroom and forthcoming service facility are components of ROX UAE’s strategy to establish a comprehensive support system for its clients, the company indicated. Futures Trans Motors was appointed as the exclusive distributor for ROX Motor Tech Co. in the UAE in February 2024, according to the distributor’s website. ROX Motor was founded in 2021 and managed to move from initial product development to starting deliveries in a span of 34 months.
Its flagship offering, the ROX 01, is an all-terrain luxury SUV built around family comfort, off-road prowess and a premium outdoor experience, according to brand information on rox-uae.com. The vehicles are extended-range electric models that blend electric drive with internal combustion engine technology for versatility across different terrains. This positions ROX within the growing segment of premium electric mobility solutions in the Gulf region.
The group already operates showrooms in Dubai along Sheikh Zayed Road and in Deira, making the Abu Dhabi site a key addition to its network, Futures Trans Motors said. Prices for ROX vehicles in the UAE start at 230,000 dirhams, according to listings on platforms including DubiCars and CarSwitch. The company has also featured its products at major industry events such as the Mobility Live Middle East expo in Abu Dhabi.
